- How do I find CPG investors who fit my stage and check size?
- Use the Stage and Avg check filters together. Raising $500K to $1M? Set Stage to Seed and Avg check to $500K to $1M to see the funds whose primary first-check range overlaps your raise. For a larger seed or a small Series A, set Avg check to $1M to $2.5M, the largest bucket on the list with 21 funds. Investors writing $5M plus first checks are typically Series A leads; if you are earlier than that they may participate but will not lead your round.
- Which CPG verticals have the most investor coverage?
- Food and beverage by a wide margin: 148 of the 174 funds list it. Health and wellness (111 funds) and personal care and beauty (91) are next. The thinner verticals are sexual wellness (2 funds), FoodTech (14) and plant-based (19), so founders in those categories should also look at generalist consumer or category-specific funds outside this list.
- What is the median CPG investor check size?
- Across the 84 funds that publish a check size, the median average first check is $1.1M. Checks range from $10K accelerator grants to private equity deals above $100M. The most common bucket is $1M to $2.5M with 21 funds, which mirrors the typical CPG seed round. Sub-$250K is angel, accelerator and grant territory (15 funds); $5M and up is Series A, growth and private equity (14 funds).
- Where are most CPG investors based?
- New York leads with 31 funds, followed by California (28), Canada (14), Illinois (13) and Texas (11). The New York concentration reflects where buyer relationships, retail accounts and consumer-brand operators cluster. Remote or non-coastal brands are fine: CPG VCs invest nationally and most will not insist on co-locating.
- Should I reach out cold or only through warm intros?
- Warm intros convert roughly three to five times better than cold email at seed. The most reliable warm path is a current portfolio CEO: find a portfolio brand whose founder you can plausibly reach and ask for a forward. If no warm path exists for a top target, cold is acceptable only when your traction can lead the email: revenue, growth rate, retail wins, repeat-purchase data. A cold email with a deck attached and no numbers usually goes unread.
- What is the difference between Pre-Seed/Angel, Seed and Series A here?
- Roughly: Pre-Seed/Angel is $50K to $500K, often a SAFE or note, with the founder still proving the brand. Seed is $500K to $3M priced equity with revenue, often $50K to $300K a month, proving repeatability. Series A is $3M to $10M plus for a brand with clear product-market fit and unit economics, raising to scale paid acquisition and retail. Many funds here write into several stages; each card lists all of them.
- What is a family office and why are some listed here?
- A family office is the investment arm of a single high-net-worth family or a small group of them. They behave differently from institutional venture: longer time horizons, more patient capital and often more strategic, since the family may have CPG operating experience or distribution relationships. They typically write smaller first checks and follow on aggressively for brands they believe in. Fifteen funds in this database are family offices; they suit a story built on long-term brand building over fast scale and exit.
- How is this database maintained?
- Entries are updated periodically from fund announcements, portfolio activity and partner LinkedIn changes. Funds that have publicly wound down or have not announced a new investment in 24 months are removed. If you run a fund and want your listing updated (check size, partner, vertical focus), email hello@3plhub.co and it goes in the next refresh.
